Yeah. With the licensing and work involved with producing Atmos sound I doubt any of it is more than just PR/marketing.

Dolby: “Look how good Dolby Atmos is, Beyoncé makes her music with the technology!”

My boomer dad uses TIDAL and is convinced that it sounds much better than my YT Music. And it might have higher bits and mor channels, but we aren’t sitting in a home theater. It all sounds the same through nice stereo speakers or, in my case, my headphones.

I only really run a server of TV Shows and movies. I use Jellyfin, just personal preference. It’s only really effective for use on the home network, but my smart TVs all have my own personal streaming service.