Agreed, Big Tech’s quest for UX and frictionless Interfaces has lead to a generation of people who vastly overestimate their tech savviness and are basically only great at navigating walled gardens made specifically to be easy to use.

It’s not really their fault though: in addition to frontends becoming ever easier to use, backends are also becoming increasingly complex. 20 years ago you could learn a bit of HTML and CSS and throw a decent website together, but nowadays you need to master tons of other skills (graphical design, scripting, etc.) to make even so much as a web page that won’t scare people away immediately. It’s hard to get interested in this stuff when the barrier of entry is getting higher and higher, while tons of GAFAM-made alternative are already available for “free”

Amazon already got serious several years ago, invested tons of money in their dev studios, bought huge licences, recruited talented people and still mostly failed to this day. I remember reading an article about Amazon’s very hierarchical corporate structure that killed any attempt at the creativity needed to make a successful game but I can’t seem to find it

I don’t believe for a second that any of these big tech companies have a chance of making a significant dent in the videogame market, it’s just too far from their own expertise