Fair enough. It feels like a difference in scale and not category, but I acknowledge that’s subjective.

Not to be rude but isn’t this just humble-bragging and a subset of Stage 3?

there are other benefits I don’t really care to explicate.

Ban evasion, propaganda, etc.

It’s just that classic corporate moral grandstanding in another flavor, like companies who are pro-Pride for June but forget queer people exist 11 months of the year, or worse, only have Pride acknowledgement during Democrat presidencies.

Virtually every (large) (for-profit) company’s moral compass is: Get more money.

If fully endorsing Hitler would result in a 1% rise in profits, they’d do it.