This won’t be the last time, I’m afraid. At the end of the day, software developers build sandcastles.

If you want to build something that will outlast your company, make sure you also have a hobby or craft outside of computing.

I get what you’re saying, but the renaming itself is entirely an act of emotion and reaction, with no trace of logic, too. It’s pretty much all we should expect to see from anyone for a while.